I remember a time, five or so years ago, when LinkedIn groups were first gaining traction. It felt like there were good discussions happening and the people that were fellow group members were genuinely interested in connecting and sharing their thinking about the industry or topic around which the group was centered. Now, perhaps it is just the groups that I’m part of, but it seems like most have become shameless dens of self-promotion. The discussions that do happen seem like they are started by one consultant or another, and they often ask some self-serving question like, “What is the most important reason to hire a consultant?” Then, other consultants provide the answers.
I’m sure that there are many great groups out there, and ultimately the group administrators are the ones who have responsibility to set the guidelines and encourage the type of interactions they are looking to promote. However, it feels like the need that these groups were serving in the early days is still there, and perhaps it’s time for a different approach. I’ve completely checked out of almost every group that I’m a part of, and I’m not entirely certain what would bring me back. But here are a few wishes.
- I wish that self-promotion could be treated like spam emails.
- I wish that discussions felt more like an intimate conversation between peers instead of trying to talk at a sports venue with peanut vendors roaming the aisles.
- I wish there was a way to be notified about the discussions which I would truly be interested in, and which the initiator would like me, or someone like me, to participate. Amazon does this with products which I might be interested in, so I’m sure LinkedIn could do the same with discussions.
Do these three wishes resonate with you? What else would you like to see LinkedIn do to make its groups more productive?