Ideas Need a Story to Survive

One of the biggest challenges that good ideas have is making the jump out of the original inventor’s head into the mind of the first person she shares it with. Explaining your idea in all of its richness and glory so that others will understand it is not an easy task, and a lot of good ideas will never successfully make the jump.

The next time you have a good idea that you want to share, try sharing it as a story. In the excellent book, The Storytelling Animal by Jonathan Gottschall, we learn that people are programmed to be suckers for stories. We get sucked into stories of all kinds every day: sitcoms, movies, novels, commercials, even lunchtime gossip about who said what to whom in a meeting that morning.

In his book, Gotschall presents a simple formula for story: Character + Predicament + Attempted Extrication. For those of us who watch Mad Men, we know this formula is how Don Draper is always making his pitch for a new ad campaign to a client. But this is not how most of us think about pitching the ideas we have every day to our colleagues at work.

Your story about a character + predicament might be about a customer facing a challenge in their day, a factory facing a bottleneck, a company facing a changing market. They all need an “attempted extrication”, and that is your idea.

A story is not a guarantee that your idea is the right idea, but it will increase the likelihood that others will understand it and accept it well enough get a conversation started. Once that jump has happened, there is no telling what you will make happen.

This post originally appeared on the Synecticsworld website.

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One thought on “Ideas Need a Story to Survive

  1. olivierlehe

    Interoperability is increasingly seen as critical for business success, but what is it? Simply put, it is the ability to work together.
    Interoperable organizations are those that can easily exchange information and subsequently make use of that information.
    Interoperability allows organizations to work without barriers and without extra effort with other systems or organizations.
    Individuals have already become highly interoperable, thanks to tools such as the social networks Facebook and Instagram, which both have hundreds of millions of users. These networks add value insofar as they promote communication and the exchange of information, making our lives feel more fulfilled. Without such tools, how would we keep in touch in a world where less time exists to socialize? Of course, connecting online shouldn’t be a substitute for face-to-face, but it does help us feel connected to something bigger than ourselves and to see other things happening around us more clearly.
    If you are interested, I have posted an article about Learning Innovation that you can read here:
    http://worldofinnovations.net/2014/02/26/working-together-to-enhance-innovation/

    Reply

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